​
Overview

Click Tracking modifies each link in your email body to track when recipients click on them. When a recipient clicks a link, they are first sent to our tracking server and then immediately redirected to the original destination URL. This feature provides detailed insights into email engagement and link performance.

​
Requirements

​
Domain Validation

Click tracking only works for domains that are validated in the dashboard. Domains added through control panels or manual DNS configuration cannot use this feature.

​
How Click Tracking Works

  1. Link Modification: Each link in your email body is automatically modified to point to our tracking server
  2. Click Detection: When a recipient clicks a link, they are first directed to our tracking server
  3. Event Logging: The click event is logged with recipient information and the original destination
  4. Redirect: The recipient is immediately redirected to the original URL destination
  5. Dashboard Reporting: Click events are displayed in your dashboard analytics

​
Setting Up Click Tracking

  1. Log into your dashboard and navigate to your validated domain
  2. Go to the Settings section and find Click Tracking
  3. Toggle the feature On or Off as needed
  4. Click Save to apply your settings

​
Limitations and Considerations

​
Deliverability Impact

  • Modified links can trigger spam filters
  • Some email providers flag emails with tracking links
  • May reduce overall email deliverability rates

​
User Experience

  • Slight delay in link loading due to redirect process
  • Some users may notice the tracking URL in their browser
  • Privacy-conscious users may be wary of modified links

​
Technical Limitations

  • Requires domain validation
  • May not work with certain email clients that block redirects

​
Best Practices

​
When to Use Click Tracking

  • Marketing campaigns where link performance is critical
  • A/B testing different call-to-action links
  • Understanding user engagement patterns
  • Measuring campaign effectiveness
  • Tracking conversion rates from email campaigns

​
Need Help?

If you need assistance configuring click tracking or have questions about its impact on deliverability, please contact our support team.