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Overview

Open Tracking adds a 1×1 pixel tracking image to your HTML emails to detect when recipients open them. This feature provides insights into email engagement.
Open tracking is not recommended for most use cases as it can impact email deliverability and is often blocked by modern email clients and privacy-focused users.

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Requirements

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Domain Validation

Open tracking only works for domains that are validated in the dashboard. Domains added through control panels or manual DNS configuration cannot use this feature.

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HTML-Based Emails

Open tracking only works with HTML-based emails. Plain text emails cannot be tracked for opens as they don’t support embedded images.

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How Open Tracking Works

  1. Tracking Pixel: A tiny 1×1 pixel image is embedded in your HTML emails
  2. Image Loading: When a recipient opens the email and loads images, the tracking pixel is downloaded
  3. Server Log: The download request is logged, indicating the email was opened
  4. Dashboard Reporting: Open events are displayed in your dashboard analytics

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Setting Up Open Tracking

  1. Log into your dashboard and navigate to your validated domain
  2. Go to the Settings section and find Open Tracking
  3. Toggle the feature On or Off as needed
  4. Click Save to apply your settings

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Limitations and Considerations

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Deliverability Impact

  • Tracking pixels can trigger spam filters
  • Some email providers flag emails with tracking pixels
  • May reduce overall email deliverability rates

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Need Help?

If you need assistance configuring open tracking or have questions about its impact on deliverability, please contact our support team.